12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Introducing Draft Day, a new SPORT BEACH experience where the most exciting athlete-led projects meet the people ready to bring them to life.

 
Headlined by Peyton Manning, Carmelo Anthony and more, Draft Day brings together a carefully curated invite-only group of brand & marketing executives, strategic partners, platforms, investors, and industry leaders looking to fund, partner, distribute, and scale athlete-led projects.


REQUEST AN INVITATION
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Wednesday October 28

New York City

Wednesday, October 28

New York City

Introducing Draft Day, a new SPORT BEACH experience where the most exciting athlete-led projects meet the people ready to bring them to life.


Headlined by Peyton Manning, Carmelo Anthony and more, Draft Day brings together a carefully curated invite-only group of brand & marketing executives, strategic partners, platforms, investors, and industry leaders looking to fund, partner, distribute, and scale athlete-led projects.

Request an Invitation
Text goes here
X

Please note: this event is invite-only.

Athletes pitching their ideas live will include:

INTRODUCING DRAFT DAY

Where the most exciting athlete-led projects meet the people ready to bring them to life.


Headlined by Peyton Manning, Carmelo Anthony and more, Draft Day brings together a carefully curated invite-only group of brand & marketing executives, strategic partners, platforms, investors, and industry leaders looking to fund, partner, distribute, and scale athlete-led projects.

  

PLUS: We're hosting workouts and networking the evening before with our partners at Sweatwork, powered by Think True. Sign up here to join us for the Run Club or Strength Club (HIIT).

Request an Invitation
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The guest list is closed at this time. Please note that this event is invite-only.

THE ROSTER

Athletes pitching their ideas live will include:

CARMELO ANTHONY

Hall of Famer, 10x NBA All-Star, 3x Olympic Gold Medalist, NBA on NBC Studio Analyst, Entrepreneur

LEXIE HULL

Indiana Fever Guard, Unrivaled Champion with Rose BC, NCAA Champion at Stanford, No. 6 Overall WNBA Draft Pick

ELI MANNING

2x Super Bowl MVP and Champion, Co-Founder of Ten Till Productions

PEYTON MANNING

NFL Hall of Fame Quarterback, 5x NFL MVP, Co-Founder of Omaha Productions

SYDNEY MCLAUGHLIN-LEVRONE

4x Olympic Gold Medalist, 400m Hurdles World Record Holder, 2025 World Champion

And the while on earth™ team featuring Christian McCaffrey (virtual), Brooke Wells, Mat Fraser and Todd Meleney.

 

8:00 - 9:00A

RUN CLUB

LED BY RON "BOSS" EVERLINE & ANGELA MANUEL DAVIS

 

Kick off opening day of CES 2026 with our morning Run Club through the Wynn Golf Course. Meet at the Wynn Golf Course Pavilion. 

 

SIGN UP HERE

9:00A

DOORS OPEN

Start your day at SPORT BEACH

11:00 - 11:30A

THE LONG ROAD TO GOLD: HOW TECHNOLOGY SHAPES OLYMPIC PERFORMANCE, COVERAGE & COMPETITION 

Featuring:

BRIAN BOITANO, Olympic Gold Medalist

CHRISTINE BRENNAN, National Sports Columnist, USA Today 

MARK KIRKHAM, Chief Marketing Officer, PepsiCo Beverages US, PEPSICO

MASAI RUSSEL, Olympic Gold Medalist, American Track and Field

Moderated by: Laurel Burton, CEO, Instrument

11:30A - 12:00P

THE ART AND SCIENCE OF COACHING

Featuring:

MILES CHAMLEY-WATSON, Olympic Bronze Medalist, 3x Olympian, and 2x World Champion foil fencer

JONATHAN ADASHEK, SVP of Marketing and Communications, IBM

BEN JOHNSON, CRO, SailGP

Moderated by: Elspeth Rollert, CEO, The Marketing Cloud

12:00 - 12:30P

GOING FOR GOLD: MILAN CORTINA TO LA AND THE FUTURE OF OLYMPIC STORYTELLING 

Featuring:

DIANA TAURASI, 6-time Olympian and WNBA Star

CASEY WASSERMAN, LA28 Chairperson/President

MARK MARSHALL, NBCU Chairman of Global Advertising & Partnerships

Moderated by: Seema Miller, Chief Strategy Officer, Constellation

12:30 - 1P

WORLD CUP 2.0: HOW TECHNOLOGY IS REDEFINING THE BEAUTIFUL GAME

Featuring: 

STEPH HOFMANN, CMO of Global eCommerce, Lenovo

ALEXI LALAS, USMNT Legend, Fox Broadcaster

JON STAINER, Global GM, Nielsen Sports

Moderated by: Andrew Hawkins, ESPN Media Personality and StatusPRO Co-founder

1:00P

LUNCH BREAK BEGINS

Time to grab lunch during a quick break in our programming. 

2:00 - 2:30P

THE 360° FAN EXPERIENCE

Featuring:

EMMANUEL ACHO, 2x Emmy Award winner and 3x New York Times bestselling author

JEN RAPP, CMO, Superside

PEGGY ROE, EVP & Chief Customer Officer, Marriott International

MATT SPIEGEL, EVP, Truaudience Growth Strategy, TransUnion

Moderated by: Michael Treff, CEO, Code and Theory

2:30 - 3:00P

THE INTERSECTION OF SPORTS + TECH: WINNING STRATEGIES IN THE ERA OF AI

Featuring:

JASON LOWERY, Senior Director, Sports & Executive MarketinG, Adobe

DAMAUNE JOURNEY, Global Chief Growth Officer, 72andSunny

3:00 - 3:30P

FLAG'S NEXT: TECH AND THE NEXT FRONTIER LEAGUE

Featuring:

ASHLEA KLAM, USA Football Women's National Team Global Flag Ambassador and Under Armour athlete

GLENN COLE, Founder and Chair, 72andSunny

Moderated by: KAY ADAMS, Sportscaster & TV Personality 

3:30 - 4:00P

THE MODERN TEAM: WHERE PERFORMANCE, OPERATIONS, AND TECHNOLOGY CONVERGE

Featuring: 

JOZY ALTIDORE, Chief Strategy Officer & Co-Owner, Sogility

MICHAEL CROME, Chief Financial Officer, Las Vegas Raiders

ABE GEIGER, Chief Product Officer, U.S. Soccer Federation

DON MCGUIRE, EVP, Chief Marketing Officer, Qualcomm Incorporated

Moderated by: DAN GARDNER, Co-Founder, Code and Theory

4:00 - 5:00P 

OPEN PLAY & COCKTAIL PARTY 

Join us in the afternoon for open play and cocktails.

7:00PM

SPORTS ILLUSTRATED SPORTSPERSON OF THE YEAR


Wednesday, October 28

New York City

Introducing Draft Day, a new SPORT BEACH experience where the most exciting athlete-led projects meet the people ready to bring them to life.


Headlined by Peyton Manning, Carmelo Anthony and more, Draft Day brings together a carefully curated invite-only group of brand & marketing executives, strategic partners, platforms, investors, and industry leaders looking to fund, partner, distribute, and scale athlete-led projects.

Request an Invitation
Text goes here
X

Please note: this event is invite-only.

Athletes pitching their ideas live will include:

THE LOCATION

SECOND NYC

849 6TH AVE, NEW YORK, NY

map-1791390942.960x210.png

8:00 - 9:00A

RUN CLUB

LED BY RON "BOSS" EVERLINE & ANGELA MANUEL DAVIS

 

Kick off opening day of CES 2026 with our morning Run Club through the Wynn Golf Course. Meet at the Wynn Golf Course Pavilion. 

 

SIGN UP HERE

9:00A

DOORS OPEN

Start your day at SPORT BEACH

11:00 - 11:30A

THE LONG ROAD TO GOLD: HOW TECHNOLOGY SHAPES OLYMPIC PERFORMANCE, COVERAGE & COMPETITION 

Featuring:

BRIAN BOITANO, Olympic Gold Medalist

CHRISTINE BRENNAN, National Sports Columnist, USA Today 

MARK KIRKHAM, Chief Marketing Officer, PepsiCo Beverages US, PEPSICO

MASAI RUSSEL, Olympic Gold Medalist, American Track and Field

Moderated by: Laurel Burton, CEO, Instrument

11:30A - 12:00P

THE ART AND SCIENCE OF COACHING

Featuring:

MILES CHAMLEY-WATSON, Olympic Bronze Medalist, 3x Olympian, and 2x World Champion foil fencer

JONATHAN ADASHEK, SVP of Marketing and Communications, IBM

BEN JOHNSON, CRO, SailGP

Moderated by: Elspeth Rollert, CEO, The Marketing Cloud

12:00 - 12:30P

GOING FOR GOLD: MILAN CORTINA TO LA AND THE FUTURE OF OLYMPIC STORYTELLING 

Featuring:

DIANA TAURASI, 6-time Olympian and WNBA Star

CASEY WASSERMAN, LA28 Chairperson/President

MARK MARSHALL, NBCU Chairman of Global Advertising & Partnerships

Moderated by: Seema Miller, Chief Strategy Officer, Constellation

12:30 - 1P

WORLD CUP 2.0: HOW TECHNOLOGY IS REDEFINING THE BEAUTIFUL GAME

Featuring: 

STEPH HOFMANN, CMO of Global eCommerce, Lenovo

ALEXI LALAS, USMNT Legend, Fox Broadcaster

JON STAINER, Global GM, Nielsen Sports

Moderated by: Andrew Hawkins, ESPN Media Personality and StatusPRO Co-founder

1:00P

LUNCH BREAK BEGINS

Time to grab lunch during a quick break in our programming. 

2:00 - 2:30P

THE 360° FAN EXPERIENCE

Featuring:

EMMANUEL ACHO, 2x Emmy Award winner and 3x New York Times bestselling author

JEN RAPP, CMO, Superside

PEGGY ROE, EVP & Chief Customer Officer, Marriott International

MATT SPIEGEL, EVP, Truaudience Growth Strategy, TransUnion

Moderated by: Michael Treff, CEO, Code and Theory

2:30 - 3:00P

THE INTERSECTION OF SPORTS + TECH: WINNING STRATEGIES IN THE ERA OF AI

Featuring:

JASON LOWERY, Senior Director, Sports & Executive MarketinG, Adobe

DAMAUNE JOURNEY, Global Chief Growth Officer, 72andSunny

3:00 - 3:30P

FLAG'S NEXT: TECH AND THE NEXT FRONTIER LEAGUE

Featuring:

ASHLEA KLAM, USA Football Women's National Team Global Flag Ambassador and Under Armour athlete

GLENN COLE, Founder and Chair, 72andSunny

Moderated by: KAY ADAMS, Sportscaster & TV Personality 

3:30 - 4:00P

THE MODERN TEAM: WHERE PERFORMANCE, OPERATIONS, AND TECHNOLOGY CONVERGE

Featuring: 

JOZY ALTIDORE, Chief Strategy Officer & Co-Owner, Sogility

MICHAEL CROME, Chief Financial Officer, Las Vegas Raiders

ABE GEIGER, Chief Product Officer, U.S. Soccer Federation

DON MCGUIRE, EVP, Chief Marketing Officer, Qualcomm Incorporated

Moderated by: DAN GARDNER, Co-Founder, Code and Theory

4:00 - 5:00P 

OPEN PLAY & COCKTAIL PARTY 

Join us in the afternoon for open play and cocktails.

7:00PM

SPORTS ILLUSTRATED SPORTSPERSON OF THE YEAR


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